“Digital Dubai is tasked with digitalizing life in Dubai, not just digitizing Dubai government services” His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai

Vision
Digitalizing Life in Dubai.


Mission
Fostering a trusted and robust digital ecosystem that fosters the digital economy and empowers the digital society.


Our Core Values at Digital Dubai


DEVOTION sparks the journey
Key Attributes:
• Be passionate & enjoy what you are doing.
• Leave no one behind.
• Foster a customer-centric mindset.


DYNAMIC shapes the path
Key Attributes:
• Drive agile digital transformation.
• Leverage data-driven insights.
• Foster a vibrant and adaptive digital ecosystem.


AUDACITY is what leaves the mark
Key Attributes:
• Challenge the status quo and pioneer the future.
• Break silos and cultivate a culture of seamless collaboration.
• Drive innovation with courage and impact.