Happiness Agenda

Dubai Happiness Strategy

Our strategy for a Digital Dubai has happiness at its core. As the city is transformed, we are using the Happiness Agenda as a one-of-a-kind, scientific and systematic approach to raising and sustaining happiness levels and measuring the impact on our residents and visitors. We hope to discover people’s wants and needs, to inspire positive change, to build awareness and encourage self-reflection, and to predict the impact of happiness by using our city-wide Happiness Index. To help us achieve our goals, our Happiness Champions are a key part of this integrated system to spread happiness through all parts of our society. Leading the implementation of the Happiness Agenda, they are working as ambassadors across a growing range of government- and non-government entities, embedding happiness into the DNA of these organisations. Our ultimate aim is to create a happy, positive experience for all, one that is seamless, safe, personalised, impactful and efficient.