Digital Dubai, the government entity tasked with driving the Emirate’s digital transformation, has entered into a Memorandum of Understanding (MoU) with KAOUN, a world-leading organizer of business events and trade fairs. This collaboration is set to enhance Digital Dubai's presence at both local and international GITEX events.

The MoU outlines a strategic partnership between the two entities, focusing on various GITEX events organized and managed by KAOUN and its affiliates across the globe. These events include GITEX Africa (Marrakech), Europe (Berlin), Asia (Singapore), and Dubai, United Arab Emirates, with a shared vision to expand Digital Dubai’s global outreach.

This partnership aims to explore future collaboration opportunities and establish steps for Digital Dubai's participation in current and upcoming GITEX events. The ultimate goal is to support Dubai’s internationalization strategy, showcasing its digital development vision, accomplishments, and expanding its global partnerships. This will further cement Dubai’s reputation as a leading global digital city.

On this occasion, His Excellency Helal Almarri, Director General of Dubai World Trade Centre Authority, said: "The global strategic partnership between Digital Dubai and GITEX marks the first of many collaborations to foster the sharing, transfer and development of capabilities and expertise with the international digital community to create a universal knowledge economy."

"The synergy generated from this partnership has the potential to influence positively the digital cities roadmaps of many countries.   It shall present to the world the well-coordinated and agile approach that advances Dubai’s achievement as a global digital hub."  H.E added

His Excellency Hamad Obaid Al Mansoori, Director General of Digital Dubai, highlighted the significance of the partnership, stating: “This agreement reflects our commitment to fostering comprehensive national collaborations, in line with the vision of our wise leadership, which emphasizes that everyone plays a role in shaping Dubai’s future. Together with KAOUN, we aim to strengthen Dubai’s global standing as a model for digital cities. We value KAOUN’s expertise in organizing world-class events and view this partnership as a key driver in achieving our mutual goals, aligned with the Dubai Digital Strategy, to solidify Dubai’s position as a global digital hub.”

Under the MoU, Digital Dubai will have the opportunity to tap into new international technology markets through GITEX events held in various regions. In return, Digital Dubai will provide support to KAOUN by participating as an exhibitor or sponsor, showcasing Dubai’s digital strategy, projects, and initiatives, and building relationships with the global digital community in the markets where GITEX events are hosted by KAOUN.