The Digital Dubai Authority has employed its advanced solutions in support of the “1 Billion Meals Endowment” campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to establish the largest Ramadan sustainable food aid endowment fund.

Digital Dubai is offering digital solutions and services to facilitate the community’s participation in humanitarian and charity efforts, easily and innovatively.

A strategic partner of “1 Billion Meals Endowment” campaign, Digital Dubai provides digital infrastructure to enable easy online donations via the campaign’s website as well as the DubaiNow app without deductions or difficulties, through the Dubai Pay safe 24-hour service.

Coinciding with the holy month of Ramadan, the campaign aims to mobilize local, regional and international efforts to implement effective measures to fight and eradicate hunger within a sustainable institutional framework.

Digitalizing Charity

HE Hamad Obaid Al Mansouri, Director General of Digital Dubai, said: “The "One Billion Meals Endowment" campaign is the embodiment of an Emirati culture based on goodness and giving, which has become an integral part of our life practices. We in Digital Dubai are pleased to be strategic partners in this initiative, and to keep pace with the campaign by providing digital solutions that facilitate the donations of individuals and institutions. The digitization of charitable works is part of our strategy aimed at consolidating the digital lifestyle, strengthening the foundations of a comprehensive and integrated digital life, and enhancing community happiness and quality of life in line with the vision of our wise leadership.”

Streamlining Contributions

Digital Dubai developed a number of innovative means to support “1 Billion Meals Endowment” campaign, enabling easy and streamlined contributions via the DubaiNow app, which opens to the campaign’s page so that users can simply choose the donation amount, which will be processed under the supervision of the Dubai Government.

Integrated Services

In addition to enabling online donations through Dubai Pay portal, the “1 Billion Meals Endowment” campaign team can access a special website for managing transactions for easy tracking, reporting and instant statistics, thanks to innovative and emerging technologies that ensure the integration of financial, electronic and digital services.  

Donation Channels

While Digital Dubai facilitates donations from institutions and individuals through the DubaiNow app, the “1 Billion Meals Endowment” campaign continues to welcome donations and contributions to the endowment fund four other main channels including the campaign’s website (, as well as a dedicated call center via the toll free number (800 9999). Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates NBD (AE30 0260 0010 1533 3439 802). Donations via SMS give contributors the option to donate AED 1 daily through a monthly subscription, by sending the word “Meal” to 1020 for du users, or to 1110 for Etisalat by e& users.