Smart Dubai supports the Mohammed bin Rashid Al Maktoum Global Initiatives’ 100 Million Meals campaign by providing the digital infrastructure for the campaign’s various donation channels, as well as allowing users to make donations through the DubaiNow app.

The 100 Million Meals campaign is the first humanitarian campaign of its kind in the Arab world to provide food parcels for disadvantaged individuals and families across 30  countries in the Middle East, Asia, and Africa during the Holy Month of Ramadan,
His Excellency Younus Al Nasser, Assistant Director General of Smart Dubai and CEO of the Dubai Data Establishment, said: “We are delighted to partner with the 100 Million Meals campaign launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, through which Smart Dubai puts its services and digital solutions to support and serve humanitarian initiatives.

Our support for the initiative, in cooperation with the team at Mohammed bin Rashid Al Maktoum Global Initiatives, represents a priority area for us to provide smart channels for all services, specifically donation services through the ‘DubaiNow’ application, to ensure a large number of people benefit from the campaign in record time.”

His Excellency Al Nasser added: “The goal of smart cities is to serve people and make them happy through advanced solutions that improve their lives, meet their demands, and enhance their well-being across areas, which is the mission of Smart Dubai in all its projects and initiatives. We employ advanced technologies to enhance social and humanitarian work, and provide services and solutions that promote a culture of giving and solidarity among all members of society, in line with our smart city definition of providing digital services that cover all aspects of people’s lives.”

Smart Channels
Smart Dubai is cooperating with the 100 Million Meals campaign to facilitate the contributions of donors from inside and outside the UAE, to accelerate the delivery of food aid.

Smart Dubai is keen to utilize advanced and innovative technologies to enhance the user experience and make the donation channels more efficient and effective, as well as offering technical support to facilitate donation mechanisms and integrate its smart financial, electronic, and digital services to receive donations.

Smart Dubai facilitates donations through four channels  – first, on the campaign website, second, by contacting the campaign call center on the toll-free number 8004999, third, via the designated bank account through Dubai Islamic Bank (AE08 0240 0015 2097 7815 201), and  fourth, by sending the word “وجبة” in Arabic or “Meal” in English by SMS on specified numbers via the Du or Etisalat networks in the UAE.

Numerous initiatives
Since its establishment, Smart Dubai has launched several initiatives in partnership with multiple entities in various specializations within the public and private sectors, most notably the Dubai Data Initiative, Dubai Happiness Agenda, Dubai Paperless Strategy, and Dubai Blockchain Strategy, and most recently the Cashless Dubai Initiative.
As part of the Dubai Paperless Strategy, Smart Dubai aims to make the Dubai government completely free of paper transactions by 2021, digitizing all government transactions, moving from the planning stage of the future towards creating it and shaping a new reality.

100 Million Meals
The 100 Million Meals campaign is organized by Mohammed bin Rashid Al Maktoum Global Initiatives, in cooperation with the UN World Food Programme, Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment, Food Banking Regional Network, and local charity organizations and concerned authorities in the countries covered by the campaign.